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Project Highlights

A robust admin for multiple "sites within the site" that's still user-friendly.

Clean code generated by content management for great SEO.

Rebranding of logo and communications materials creates a clean, professional image.

 

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The Challenge:

 

IMS Benefits, Inc. manages insurance benefits for multiple businesses and corporations. They were in need of a web development solution that would be an extension of their business, freeing their employees from excessive phone calls, while allowing their clients full access to their own benefits information.

In addition, IMS Benefits indicated their current branding was a little out-of-step with who they had become and felt they needed a facelift.

 

The Solution:

 

The very first action we took was to regain control over the existing content on their current site, and find out what parts of it were still relevant. At this point, we created a site map which helped us organize all of the remaining information into a more logical, comprehensive picture.

 

We also realized that the use of a local search engine would prove to be very beneficial to the user, since some very useful, pertinent information would no doubt be buried within the site. This way, the information could still easily be found by the correct audience.

CONTENT MANAGEMENT

IMS Benefits has such a large body of content that is forever growing, and IMS has multiple people who need to access, add/delete pages and edit content. To this end, we created a very user-friendly admin panel that allows multiple users to edit the site. Written copy, photos, videos, and more are easily stored, accessed and managed through the CMS editor.

We were told that a couple of years earlier, IMS had gone through a rebranding effort and were just not happy with their new logo. They didn't feel that it worked with the the image they wanted to portray, and they wanted to go back to more of the feel of what they had used previously, just with some slight changes.

 

1. enable them to change out the proposal materials for each prospect,
   
   
2. allow them to bind the proposals themselves into booklet form (rather than using presentation folders),
   
   
3. have a space where business cards could be inserted,
   
   
4. and keep the cost to a minimum per proposal.

The solution was to create separate front and back covers, including a die-cut in the back cover for business cards. Because these are printed on a digital press, they are able to order 100 pieces at a time, keeping their budget completely under control.

 

Special Skills Utilized:

 

Saxon Design brought in several different vendors to complete the many parts of this project in tandem. Because we have developed close relationships with our vendors over time, we have experience in making sure they get the information they need so we get optimal results. This is not always an easy task, but because everyone collaborates so well, it allowed us to provide sound strategy to our client and follow through without a hitch.

 

This project, more than most, was extremely heavy on the development side of things. Most of the work goes unnoticed, and appears on the back end, below the surface, where no one will ever see. Because of the expertise of our web developer, Paul Arntz, the administrative back-end of IMS Benefits works smoothly and is easily used. With this project, we truly appreciate the special skills and creativity involved with the coding.

 

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Project Highlights

Celebrity endorsement and plate design by Academy Award winner and director of the Broadway revival of "Grease", Kathleen Marshall.

Traditional "Fashion Plate Extravaganza" continued to attract patrons as well as celebrities.

Logo and invitation design illustrate a crisp, clean, inviting image.

 

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The Challenge:

 

Each year, Dress For Success Nashville puts on its annual fundraiser, "Fashion Plate Extravaganza" to raise money for this very reputable non-profit organization. Dress For Success "works to advance the economic and social development of low-income women by providing interview and work appropriate clothing and encouraging self-sufficiency."

 

DFS serves these women by referral only, and depends upon their ability to partner with other local non-profits and governmental agencies. For this reason, DFS relies heavily on their donors.

 

The Solution:

 

To help differentiate one year's benefit from the next, each invitation needs to be unique.

 

The theme for this particular event was "Fiesta", so we took the opportunity to use bright, tantalizing colors in the illustration for the logo.

CELEBRITY ENDORSEMENT

Over the years, Dress For Success Nashville has had the distinct privilege of attracting the participation of many national celebrities. Such notables as Dolly Parton, Faith Hill, Big & Rich, Martina McBride, Suzy Boggus and others have joined the ranks of celebrities who have had their plates auctioned at this event.

 

For this particular season, Saxon Design was able to entice Academy Award-winning Director and Choreographer, Kathleen Marshall, to join in the fun as Co-Honorary Chair, which she shared with Anastasia Brown.