IMS BENEFITS, INC.
information architecture | web design
web development |
collateral branding and design
A robust admin for multiple "sites within the site" that's still user-friendly.
Clean code generated by content management for great SEO.
Rebranding of logo and communications materials creates a clean, professional image.
IMS Benefits, Inc. manages insurance benefits for multiple businesses
and corporations. They were in need of a web development solution that
would be an extension of their business, freeing their employees from
excessive phone calls, while allowing their clients full access to their
own benefits information.
In addition, IMS Benefits indicated their current branding was a
little out-of-step with who they had become and felt they needed a
The very first action we took was to regain control over the existing content on their current site, and find out what parts of it were still relevant. At this point, we created a site map which helped us organize all of the remaining information into a more logical, comprehensive picture.
We also realized that the use of a local search engine would prove to be very beneficial to the user, since some very useful, pertinent information would no doubt be buried within the site. This way, the information could still easily be found by the correct audience.
IMS Benefits has such a large body of content that is forever growing, and IMS has multiple people who need to access, add/delete pages and edit content. To this end, we created a very user-friendly admin panel that allows multiple users to edit the site. Written copy, photos, videos, and more are easily stored, accessed and managed through the CMS editor.
We were told that a couple of years earlier, IMS had gone through a rebranding effort and were just not happy with their new logo. They didn't feel that it worked with the the image they wanted to portray, and they wanted to go back to more of the feel of what they had used previously, just with some slight changes.
In addition, they wanted to "up the ante" just a little with their marketing materials. New collateral materials (business cards, letterhead, envelope) and marketing materials (multi-page brochure and proposal packets) were created.
Because of the nature of how their proposals are developed and produced, they needed a special solution which would:
- enable them to change out the proposal materials for each prospect,
- allow them to bind the proposals themselves into booklet form (rather than using presentation folders),
- have a space where business cards could be inserted,
- and keep the cost to a minimum per proposal.
The solution was to create separate front and back covers, including a die-cut in the back cover for business cards. Because these are printed on a digital press, they are able to order 100 pieces at a time, keeping their budget completely under control.
Special Skills Utilized:
Saxon Design brought in several different vendors to complete the many parts of this project in tandem. Because we have developed close relationships with our vendors over time, we have experience in making sure they get the information they need so we get optimal results. This is not always an easy task, but because everyone collaborates so well, it allowed us to provide sound strategy to our client and follow through without a hitch.
This project, more than most, was extremely heavy on the development side of things. Most of the work goes unnoticed, and appears on the back end, below the surface, where no one will ever see. Because of the expertise of our web developer, Paul Arntz, the administrative back-end of IMS Benefits works smoothly and is easily used. With this project, we truly appreciate the special skills and creativity involved with the coding.