How We Work | Our Approach | Our Values | People | Our Process | Testimonials | Frequently Asked Questions
WE TAKE A DELIBERATE APPROACH TO BUILDING BRANDS.
One brick at a time.You have probably discovered that brands do not build themselves. Our experience has proven that collaboration with our clients, combined with a specific process gets us to the heart of the matter and brings your brand to life.
Step 1. Research, Market Analysis:
In order for us to be able to create a successful project of any kind for you, it is vital that we get to know your business, your target market and your competition, inside-and-out. Understanding why your current customers are loyal to you opens the door to helping us target what your unique offering is, so we can highlight that in your marketing efforts.
Step 2. Strategy and Planning:
We have learned that there is no replacement for planning in creating a strategy. It is the key to the success of any undertaking. We will take the information we have gathered during research and will apply it to the Creative Brief. If we take the time on the front end to lay out the road map to our final destination, we will not have to take any detours along the way.
Step 3. Message Development
The jargon, the tone and timbre created when messages are developed all add to the personalization and are a vital component in developing a character for your brand.
Step 4. Visual Conceptualization (many times occurs concurrently with Step 3):
Once the message is developed, you will be presented with several visual concepts to choose from. Everyone has their favorite colors and whatnot, and while these personal preferences will always be taken into consideration, it is always your target audience's preferences that will be taken into account first. This is imperative for the successful outcome of your project.
Step 5. Production and "getting the kinks out":
Once we get your approval on a concept, we will proceed with production. It is during this time that your project comes to life and we iron out the kinks. If you are having a website produced, it is during this time that it is tested. Print campaigns will go into production, photographs will be touched up, and materials will go to print.
Step 6. Launch:
It's party time! We will be sure to work with you and any other involved vendors during launch time to ensure everything goes smoothly. Plus, we want to be there to celebrate with you!
Step 7. Follow-Up and Results:
The follow-up and results time is just as important as the rest of the process. We want to help you measure your results so you know what is working for you now and so you can measure future results.